The assignment
A new organization needed more than a website. It needed a name, a recognizable identity, language and a public presence that could explain the mission from day one.
What changed
I developed the name and identity system, created the brand book, launched the website and supported the initial public-relations work around the organization.
What shipped
The launch included the name, logo, visual standards, website and PR support needed to introduce the organization consistently across its first public touchpoints.
This project is presented through screenshots and original materials from the engagement. No live-site link is used because older websites can change long after the original work is complete.