About Day Sparks

Small on purpose.

Day Sparks is a one-person creative studio based in Medford, Oregon. I build websites, brands and creative work for businesses that need a thoughtful result without a giant process attached to it.

Hi, I am Kile.

When you work with Day Sparks, you work directly with me from the first conversation through launch.

Kile Halliday presenting an industrial forklift concept
Kile Halliday speaking to a group during a workplace tour

Why Day Sparks exists

I have spent my career working across marketing, websites, branding, product launches, photography and campaigns. I kept seeing small businesses stuck between two bad options: try to build everything themselves with a template, or hire an agency whose process costs more than the problem is worth. Day Sparks lives in the middle.

I like making complicated things feel simpler.

A lot of my work has involved products and ideas that take some explaining. Industrial equipment, software, financial programs, new businesses and technical systems. The job is rarely to say more. It is to figure out what someone needs to understand first, then build the path from there.

No account manager between us

I am the person asking the questions, organizing the information, building the site, checking the details and getting it live. That keeps communication simple and makes it possible to move faster without lowering the standard.

Modern tools. Human judgment.

I use modern creative and development tools, including AI-assisted workflows, to speed up parts of production that do not need to take forever. I still make the decisions, edit the work, test the site and take responsibility for the finished result.

What working together feels like

Direct, practical and built to finish.

Listen before building

I want to understand the business, the customer and the real point of friction before I start arranging pages.

Show something real

Working pages are easier to react to than long decks about what the pages might eventually become.

Get it launched

Ideas deserve follow-through. The goal is not an endless creative exercise. It is a finished thing your business can use.