About Day Sparks

Small on
purpose.

Day Sparks is a two-person creative studio in Southern Oregon. Kile handles websites, design and brand work. Alli handles photography. You work directly with the person making the thing.

No account managers. No mystery creative department. Just a small team trying to make good businesses easier to notice, understand and choose.

Meet the people

Two people. Two different jobs.

Kile Halliday
Kile Halliday · Web + Brand

Make the complicated thing easier to understand.

Kile builds the websites, shapes brand work and figures out how the pieces should fit together. Before Day Sparks, his work crossed design, marketing, campaigns and technical products.

“If the website needs a map to explain the website, we've probably gone too far.”

See websites ↗
Alli Halliday
Alli Halliday · Photography

Make it feel like somewhere you want to be.

After a decade working in hospitality, Alli photographs it from the inside out: the food, the people, the room and the small details that give a place its heart.

“Make it beautiful. Keep it believable. Bonus points if somebody gets hungry.”

See photography ↗
One other detail

Yes, we're siblings.

Which mostly means we've had longer than the average creative team to get comfortable saying, “Nope. Try that again.”

The useful part is that we know how the other person works. When a website needs photography, the handoff isn't between two strangers. When a shoot needs to work inside a site, we're already thinking about the same final result.

Kile Halliday presenting ideas
Real work tends to involve actual conversations.Day Sparks
WHY STAY SMALL?

This is not a temporary condition.
The size is part of the model

Fewer layers between the question and the answer.

We're not trying to turn Day Sparks into an agency with layers of people between the client and the work.

01

You know who's doing the work.

Web and brand questions go to Kile. Photography questions go to Alli.

02

Decisions stay close.

You don't brief one person so they can brief another person who eventually briefs the designer.

03

Projects stay appropriately sized.

We'd rather solve the actual problem than invent deliverables to justify a bigger engagement.

04

We can bring in help.

If a project genuinely needs a specialist outside our lane, we can say so instead of pretending we're experts in everything.

Aerial view of downtown Ashland, Oregon with tree-lined streets and surrounding hills
Downtown Ashland, Oregon
Based here

Southern Oregon is home.

A lot of the businesses we like working with are the kinds of places that make a community more interesting, restaurants, cafés, shops, wineries, hotels, makers and independent businesses with actual people behind them.

Web and brand projects can happen from just about anywhere. Photography is primarily focused on Southern Oregon, with travel when the project makes sense.

A few things we care about

Useful before impressive.

Clear beats clever.

If someone has to decode the work, the work isn't finished.

Good businesses don't need to be embarrassed.

The old website probably made sense when somebody built it.

The details matter.

They just have to earn their keep.

The work belongs to the client.

We're here to make something useful, not create dependency.

Real is usually more interesting.

For websites, brands and especially photographs.

Finish the thing.

An idea becomes useful when it actually makes it into the world.

Your turn

What are you working on?

Website, photos, brand work or some combination of the three, tell us what the business needs. If we're a good fit, we'll tell you what we'd recommend.

Your message is routed to the right Day Sparks inbox and is not added to a marketing list.

Start something ↗