Barberitos
A long-running restaurant brand needed digital work that kept its handmade, colorful character while making customer actions easier.
The useful idea
The opportunity was to keep the personality and improve the path. Across app promotion, franchise materials, web experiences, campaigns and food photography, the work had to feel distinctly Barberitos.
What the work needed to do
The work brought the existing brand into modern digital contexts without sanding off what made it recognizable, practical customer experiences surrounded by bright, handmade energy.
What matters here
The project is included because it shows how structure, message and visual decisions can work together. Different businesses need different answers; the common thread is making the next step clearer.
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