The assignment
Ordering, loyalty, app adoption and campaign work all needed to feel like parts of the same brand rather than separate initiatives.
What changed
I supported the digital customer experience, app launch and campaign work while producing original photography that gave the brand a stronger and more consistent visual library.
What shipped
The engagement included app-launch support, digital campaign materials and food photography used across customer-facing channels.
This project is presented through screenshots and original materials from the engagement. No live-site link is used because older websites can change long after the original work is complete.